Monday, 3 March 2014

Advert 3- Frank Giggles Vs Panic Attacks



The third advert I analysed is 'Frank Giggles Vs Panic Attacks' this advert informs people about cannabis use and why it's bad. The message the advert is trying to give is when you smoke weed you can get the giggles and some panic attacks along with some other side affects but these are the main ones shown in the advert. It's showing how cannabis can turn nasty the more you mess with it the more it messes with your mind, unlike most adverts they say the message they're trying to give towards the end to make it clear to the audience it isn't a joking matter even though they've tried to add some comedy. Comedy has been added to catch the listeners attention. Theirs two voice overs at the start these are 'giggles' and 'panic attacks', the advert is making it clear that the voice overs are someones thoughts after they've smoked cannabis and it shows how it can mess with your mind. Theirs also another voice over towards the end, it's a males voice talking about the message that they're trying to give and also where to get more information from 'to find out more visit talktofrank.com or text your question to 82111.' Their isn't any slogans in this radio advert but their is a tagline, 'giggles' repeats 'that's funny' throughout the beginning in answer to everything 'panic attack' says which obviously annoys him. Then theirs a sound effect added, it's things crashing around for a few seconds. The advert makes it clear what's happening with the voice over 'panic attack is choking me, im suffocating.'  They've followed all of the RACC guidelines on drugs 'Anti-drug messages must be placed by registered charities or by bodies recoginsed by the relevant Government department/s. Claims about the effects of the particular drug must be adequately substantiated.  




No comments:

Post a Comment